Still life product pictures. They are normally made in a studio with a white or colored background, it is a way to show a product and details of its characteristics. They are used for printed, digital catalogs or advertisements.
Gastronomic photography is a way of presenting food and drinks in a commercial way. The idea is to make food look attractive enough so that the customers want to consume it. These are images made with natural light that is used for restaurant menus or social networks.
In advertising photography a wide range of photographic techniques are used to make images attractive to the consumer. The most used in fashion are campaign and editorial.
In a fashion campaign the products or services of a company are photographed trying to capture the spirit of the brand. These are frequently used in digital or printed product catalogs, and can also be used for commercial advertisements such as signs.
Fashion editorials increasingly exhibit the essence of a brand. These usually show the values or products of a company in an artistic way while telling a story. Editorials are mainly used for magazines or commercials.
For the creation of a campaign or a fashion editorial a selection of model, clothing, accessories, products, makeup, etc. is made. so that everything has a clear congruence together.
A fashion catalog is a publication of a brand or a designer, which aims to promote its products.
This includes images and product descriptions and it’s features. To create a fashion catalog, a previous plan is made taking into account the product, then a selection of model, makeup,hairstyle, etc is made. A location is chosen, usually they are made in a studio and the goal of the photos is to highlight the product. Finally, we make a selection of the best images to publish in the catalog.
A lookbook is a tool that fashion designers use to publicize their new collection to potential clients. It is a set of images with a certain number of looks that can be created indoors or outdoors.
A lookbook is also used by models to present their work to clients but in this area it is more known as a book.
A corporate portrait is an image made for professionals in study or in work contexts. The creation of this corporate image is normally carried out in the area of public relations, using different media such as: press, TV, radio, internet, social networks, etc.